Who purchases products from online shop Before starting your own online business, you have to think about what kind of viewers would become your customers. Remember that over 80 percent of online clients are young people. Of course, there are also some older ones, in their 50s or older, but there is not as much of them. Also older people are afraid of purchasing products from online shop. Also they are used to getting from regular markets and they do not want to change their habits. Of course, you could sell in your online shop stuff for older people. But there is always a risk that you will not have much profit. But if you are confident that the products you offer are unique and people definitely will purchase it, then go on. But if you are not too sure, then do not take an unnecessary risk. Sell things that young shoppers would like to purchase. Your online shop should have a layout that would catch their attention. Your site design should clearly state what are you selling in your online shop. Use your online shop software to make your site look professional. Visitors will surely like it. And remember that, when it comes to online business, the clients are very important.